Not every digital marketing agency starts with a huge list of clients. Some agencies even start off as digital marketing freelancers, working for different companies on projects. As a marketing agency, you know that acquiring new clients is essential to your success.
How do you go about it? It can seem like a daunting task, but with the right strategy in place, you can attract new clients quickly and easily. This blog post will outline some tips for getting new clients as an agency. Keep reading to learn more.
Tips To Get Clients for Your Agency
You’re always on the lookout for new clients, but how do you actually go about getting them? Here are six digital marketing agency tips:
1. Treat Yourself as Your Own Customer
The first step is to treat yourself as your own customer. What would you want to see if you were looking for a digital marketing agency? Figure that out and make sure your website, portfolio, and other materials are up to par. You can also use this as an opportunity to do some research on your competition and see what they’re doing that you can improve upon.
2. Create a Referral System With Your Customers and Vendor Partners
One of the best ways to get more leads is to create a referral system with your current clients and vendor partners. Ask them to refer you to their friends, family, and colleagues who may be in need of your services. You can also offer them a commission or other type of incentive for each lead they send your way.
3. Be Active on Social Media
Social media is a great place to get the word out about your agency. Start by setting up accounts with the major social networks, like Facebook, Twitter, Instagram, etc. Then start posting valuable content that will showcase your skills and attract new clients. Make sure to interact with your followers and respond to any comments or questions.
4. Create Engaging Material That Attracts More Potential Customers via Email Newsletters
Once you have a few great pieces of quality content on your website, start promoting yourself through email newsletters. It will help attract more visitors interested in what you do without being pushy or spammy about it. If someone does sign up for one of these emails, be sure to follow up within 24 hours, so they know how important their time is to you.
5. Create Engaging Videos and Podcasts That Educate and Attract Clients
Videos and podcasts are a great way to attract the attention of potential customers. They aren’t as common as articles and other types of content, so they’ll stand out more. Plus, people are more likely to watch or listen to something interesting and valuable. Make sure your videos and podcasts are well-produced and provide useful information that will help people make decisions about their marketing.
6. Make Free Educational Downloads or Webinars
Another great way to attract potential clients is by making educational downloads or webinars available for free. This is a great way to show people that you’re an authority in your field and know what you’re talking about. Plus, it can help build trust and credibility with your clients and customers, so they know they can trust you. Also, make sure to include a call to action at the end of your webinars or downloads, so people know what to do next.
Final Thoughts
When you’re in the marketing agency business, it can be difficult to know exactly what customers are looking for. There are so many different agencies that offer a wide range of services and specialize in vastly different industries. To provide the finest service to your clients, treat yourself as if you were one of their own customers. This way, they will get an accurate depiction of how they should expect to be treated when working with your company or brand.
The next step is to understand how content creation works and why certain things work better than others for this industry type. It takes time, but all efforts will create effective materials that attract more potential customers via email newsletters or social media posts targeting specific customers. We hope that these agency tips will help you get started and attract more potential clients to your marketing agency.