As a digital marketer, there are a lot of different tools you have to keep up with every day. From social media scheduling apps to SEO research software, there’s no shortage of options when it comes to choosing the right tool for the job. Although, one problem that many face is that many of these tools require a learning curve or come with expensive fees.
When you’re first starting out, it can be overwhelming deciding which tools to use. It is easy to get easily confused with all the available digital marketing agency tips and tricks. That is why we’ve put together a list of the essential tools that will help turn your digital marketing agency into a success.
What Are the Essential Tools for Your Digital Marketing Agency?
One of the most important aspects of running a successful agency is having access to great tools. The secret lies in streamlining all areas of the business without sacrificing quality or service levels for any of your customers.
There are many different types of software available to help manage and automate tasks within your business. Some of these tasks include operations, resourcing, CRM, and reporting. Your digital marketing agency must have the different tools necessary to ensure your business processes will run smoothly.
File Storage
Any digital marketing agency owner should know how to manage their assets, and these include images and other media. While most prefer using Google Drive, others may opt for DropBox or Microsoft OneDrive. These cloud-based services offer storage space that can be used to save a company’s important files.
Workers can sync their files on multiple devices, making it convenient to access files from various locations. Most services also allow users to collaborate with each other, while allowing them to view the most recent file version.
Files and folders can also be shared both internally among colleagues and externally with third-party contacts. You get to maintain full administrative control over all your important files, safeguarding confidential information, with the option for an add-on security measure.
Project Management
Your digital marketing agency needs a powerful tool for managing projects. A project management software will allow you to create new projects and assign tasks to your team members. There are plenty of options out there, and choosing the right one for your agency is essential to success.
One popular project management tool that can significantly increase your employees’ ability to get work done quickly is Asana. This product makes it easy for you to assign tasks, allow staff to collaborate on projects, and keep track of deadlines and deliverables. Its main features include dashboards you can easily customize, individual task lists, and a prioritization function, to name a few.
Another practical project management software is Slack. This tool is especially helpful for giving updates and the maintaining of communication across teams and departments. This tool makes it a lot easier to keep track of all ongoing clients projects and upcoming deadlines.
Customer Relationship Management
Another crucial tool for a successful digital marketing agency is a customer relationship management (CRM) tool. This particular software can help you manage all customer data from existing customers, as well as previous ones. On top of that, the customer data overview gives you information on customer behavior that you can use to improve your services in the future.
What’s great about this digital marketing tool is that it places your clients at the heart of the business. The customer-focused nature of this management tool allows you to safely store client information, track your communication, and track billing details. These can be used to tailor products and services according to what your clients need.
Salesforce is a great CRM tool that allows digital marketing agencies to generate more leads, close sales, ensure customer retention, and monitor customer activities more efficiently. Having a CRM tool helps you better serve your clients and keep their business.
Client Reporting
A well-designed client dashboard will simplify the task for your digital marketing agency by having easy access to all of your clients’ information in one location. It can be configured with automatic notification alerts that are sent when predefined values are reached, ensuring that you never miss an important piece of client-rated data.
Most digital marketing agencies use Google Sheets for all of their client reporting needs. They often use this tool together with Google Analytics to analyze their clients’ data. This will allow you to save time on extracting reports manually and gain better insight into your customers’ needs.
A functional client reporting tool will help you visualize data in an interactive way and automate processes coming from various data sources. You will also be able to create dynamic reporting processes and increase productivity in your digital marketing agency.
Can You Achieve All These Functionalities With One Tool?
It can be a challenge choosing which tools to utilize. Fortunately, you can achieve all the above functionalities with just one tool. Agency Maestro is a software that is simple and easy-to-use so that you can focus on what matters most — your clients.
Agency Maestro is an all-in-one tool for digital marketing agencies. It allows you to manage your clients and track the progress of ongoing projects. It also provides access to all your assets needed to finish important tasks. It streamlines your process with Stripe integration that allows you to bill your clients directly from within the app.
Invest in the Right Tools for Your Digital Marketing Agency
As a digital marketing agency, you have to be able to manage your client’s expectations while also maintaining productivity with the right digital marketing tools. Why not use an all-in-one software that gives you all the functionality and efficiency your business needs? Learn more about Agency Maestro here.