Smart marketing agencies know when to maintain an in-house search engine optimization team and when not to. Not only is it time-consuming to manage your own SEO specialists, but it is also costly to have them constantly in your office.
Furthermore, finding these SEO experts is difficult since they have varying levels in terms of knowledge and experience. Many beginners can be found on job posting websites but most of the veterans can only be reached within certain circles.
So how can companies leverage the benefits of SEO without breaking the bank by hiring their own internal department? One of the best ways they can do so is to outsource their SEO needs.
In this post, we’ll share with you the best tips for agencies on how they can go about outsourcing their SEO requirements by getting help from the right provider.
Fundamentals in Outsourcing Your SEO Needs
As hinted above, the idea behind outsourcing your SEO requirements is quite straightforward. The gist is that you will be working with a third-party company that will manage part or all of the search engine optimization for the agency.
Some of the most common activities that most third-party SEO service providers are capable of include:
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- Performing in-depth competitor analysis
- Improving certain areas of your website
- Researching the appropriate keywords for your agency
- Developing a compatible and effective content strategy
- Creating fresh and search-optimized content for your pages
- Improving existing web pages
- Consolidating and expanding on your internal linking profile
Factors Agencies Should Consider When Outsourcing SEO
Before you go ahead and outsource your SEO needs, there are some factors that you first need to consider to avoid making mistakes.
These are:
What Is Your Timeframe?
Submitting your projects on time is crucial for impressing new clients while retaining old ones. That’s why one of the first things you should consider is the set timeframe of your projects.
SEO is an approach that requires a lot of time and effort before companies can start seeing the fruits of their labor.SEO can take a minimum of 6 to 12 months before you start seeing results.
What Is Your Budget?
Your SEO needs will depend mostly on the existing budget provided for a project. If you have a solid budget, then you should get help from SEO agencies that can develop the right strategies for you.
However, this also means a bigger cut in terms of your profit margins. This is one of the most important things to consider when deciding to outsource your SEO.
What Are Your Goals?
Consider the goals in completing specific projects that require search engine optimization. You should think about whether you should outsource the whole campaign or certain parts of it.
For instance, if you just need to increase your backlink profile, then you might opt for guest posting or copywriting services instead.
How to Choose an SEO Provider
Choosing the right SEO provider is especially important for marketing agencies to ensure that their campaigns are optimized for online success.
With that said, here are the most crucial elements to consider when choosing a third-party SEO company:
Provider Flexibility
The flexibility of SEO agencies is the first thing to look into when selecting one because it favors those who are working under a strict budget. Most SEO companies will require you to go for a monthly retainer that will lock you into their services as soon as you sign up.
However, there are reputable providers that offer flexible packages to interested customers. Such an on-demand service lets you place orders whenever you need them.
This is not only more scalable but also helps you save on costs.
Provider Transparency
In search engine optimization, transparency is vital since it lets you know just how effective your campaigns are.
Make sure you choose a provider that can supply a full report on all important SEO metrics and campaign performances.
Provider Customer Service
Finally, you want to hire an SEO agency that can provide you with prompt and professional customer support.
Being able to contact them easily through various communications channels is necessary to obtain the services you need right away.
Conclusion
Outsourcing your SEO requirements is a more cost-effective approach compared to hiring an in-house team.
When you outsource for your marketing agency, you can save on marketing costs. You also get to leverage the knowledge, experience, and tools of a professional SEO provider.
By following the tips above, you should be on your way to successfully outsourcing your own SEO needs to a reputable agency.